Story
Branchless Bank is a theorical bank for busy people who prefer to do all of their banking from their phone. Offering benefits like online banking, simplicity while traveling, affordable fees and free features, the Branchless Bank App provides all of the benefits that most people need in their busy lives.
UX
My work began with developing the strategy, goals and milestones of the project. I defined an app architecture and user flow that’s simple to navigate and goal oriented. Focusing one user persona, and various test groups, I created a journey that covered the user goal for an MVP: E-Deposit.