ANALYTICS

For Divi Resort's Website we used Google Analytics, heat maps and interviews. Some of our findings demonstrated that visitors found the reservations process challenging and the Call Center was receiving more calls than they could handle. We recommended and implemented some website updates like a smaller banner, bolder colors and accessibility improvements, along with website content such as video, downloadable brochures and island information. These details helped alleviate the call volume in Divi's Call Center, plus, increased website traffic, online bookings and new visitors through the SEO applied with the new content and accessibility improvements.